Le Journal du Centre article about Emmanuelle-Marie and MALAM giving old fabrics and garments new life

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Tuesday, January 13, 2015 - Le Journal du Centre

Creativity

Imagination. Emmanuelle-Marie Remise has a real talent for making use of one or several pieces of fabric to create a complete design.

Accessories

Inspiration. Emmanuelle-Marie Remise does not only create clothing. She also adds accessories, including fingerless gloves, scarves, headbands and hats. Here too, the material itself helps inspire the design.

Transforming what has already lived

Fashion

Fashion designer and pattern maker Emmanuelle-Marie Remise has been based in La Charité-sur-Loire for around twenty months. What she does with fabrics, textures and prints, particularly those dating from the 1960s and 1970s, is quite remarkable.

Denis Chaumereuil

“Designing clothes has always been a pleasure, but I thought it was a shame not to make them myself.” Originally from the Paris region, Emmanuelle-Marie Remise is a fashion designer and pattern maker. She founded her company, Malam, in 2008, and her workshop has been based in La Charité-sur-Loire for around twenty months.

Emmanuelle-Marie’s creativity knows few limits. “I like working with jersey because of its versatility, but I also love slightly vintage prints in the style of the 1960s and 1970s.” Some of these fabrics have already had a previous life, and she knows how to repurpose them to create unique dresses.

“I like transforming things that have already had another life, whether they are clothes, of course, but also tablecloths, bedspreads or curtains.” Taken individually, they may not necessarily look particularly appealing, but in the designer’s hands the result can be striking.

Unique. Emmanuelle-Marie Remise has a talent for giving new life to pieces of fabric and garments.

Would you ever have imagined using postal sacks made from jute to create a garment? Emmanuelle-Marie Remise did. She designed and made a wedding dress for an Australian customer using French and German postal sacks that she dyed and lined.

Personalisation

Emmanuelle-Marie also buys new fabrics, particularly factory remnants. For her designs, she enjoys finding prints that are no longer produced.

“I also start with garments I have already made and look at how I can vary them. I can even take inspiration from prototypes that I consider unsuccessful.” Sometimes a dress, for example, can remain in development for several years.

“I’m not interested in trends, which allows me to give my creations even more personality.” Emmanuelle-Marie aims to offer her customers something different from what is already available on the market.

Although she mainly creates for women, men are not forgotten. For them, she focuses particularly on wedding outfits.

Two new hires

She now shares this experience with two young women. The first, Jeena, has joined the business on an eighteen-month fixed-term contract [...]

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